We have written several times on this blog about how the Texas Department of Transportation (TxDOT) takes drunk driving very seriously and spares very little effort in its attempts to keep Texan away from the wheel after they've had too much to drink.

Now, there is a yet another new anti-DUI program about to debut that targets college students specifically. Called the Weekend P.A.S.S. Program, it is meant to formalize the idea behind designating a sober driver. P.A.S.S. is an acronym for "person appointed to stay sober."

TxDOT is currently running an awareness campaign that includes video clips, a Facebook presence and advertising so that students become aware of the importance of choosing a designated sober driver.

TxDOT may have reason to be concerned about younger people: its own figures show that 54 percent of people killed in alcohol-related crashes last year were between the ages of 18 and 34.

Naturally, this campaign must be paid for and is being financed with tax dollars. Some people frown on efforts like this because they see them as a waste of resources. Others also say that college students just ignore messages like these, so they are practically worthless.

What do you think? If you saw a message that was part of the P.A.S.S. campaign, would it make you think, or would you just ignore it? Do you think this campaign is a good use of public money or is it just a waste?

Source: The Houstonian, "Texas DOT increases awareness of drunk driving with interactive photo campaign," Janise Richardson, March 6, 2012